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Week 15b: Social Media Marketing Schedule

 A very rough draft of where I want this to go in the next month. Time constraints willing, I should be spending about six to seven hours a week on just developing and executing the content for each of these posts. The posts themselves should only take some minutes to upload and post. I believe if I can stick to this (or a very similar) schedule, The Painting Dummy should be well on its way to gaining some organic traction in the social media sphere and take off. June     Week1:             FaceBook: Tutorial on Priming             Instagram: Priming Steps             FaceBook: How to apply Washes and Inks             Instagram: Unboxing new models     Week2:             Facebook: Painting Blue (base, mid-tone, highlight)  ...

Week 15a: Marketing Strategy

 Planning a social media marketing strategy for The Painting Dummy hasn’t been easy.  “Learning as I do”, was always meant lightheartedly, until I have found myself actually “doing” it. This journey has been eye opening and encouraging. With The Painting Dummy barely a forming concept right now, I think the best way to grow will be repeated little steps building on the last. The best platform I see spending the most time on right now will be FaceBook. This platform integrates many of the features for marketing and promoting The Painting Dummy at an affordable cost.  The analytics that FaceBook offers to investigate new strategies of posting and promoting the business though not as in-depth or far reaching as Google Analytics, is tailored to the platform. This offers deeper insight to my followers if not a wider one. Along with the FaceBook Platform, I will still be using Instagram and cross posting to FaceBook between scheduled FaceBook posts. The visual media of both pla...

14b: Social Media Analytics

 The information provided by the FaceBook data, though not as detailed as the Google Analytics, is still very useful. I can see which type of posts get the most interactions and can infer from this information why they are getting the most interactions. Visual story telling along with concise copy and informative details seem to be the best path to interactions along with the time of the posts. This is definitely information I can use to design future posts to interact with my followers and gain new followers.    

Week 14: Learning from Social Media Analytics

 I think for my followers the most important features for me to check on regularly would be engagement, page views, and what time of day my followers are on the most. This would make it easier for me to know what posts people are interacting with the most, what times of day would be best to publish, and what information viewers are interacting with.