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Week 15a: Marketing Strategy

 Planning a social media marketing strategy for The Painting Dummy hasn’t been easy.  “Learning as I do”, was always meant lightheartedly, until I have found myself actually “doing” it. This journey has been eye opening and encouraging.

With The Painting Dummy barely a forming concept right now, I think the best way to grow will be repeated little steps building on the last. The best platform I see spending the most time on right now will be FaceBook. This platform integrates many of the features for marketing and promoting The Painting Dummy at an affordable cost.  The analytics that FaceBook offers to investigate new strategies of posting and promoting the business though not as in-depth or far reaching as Google Analytics, is tailored to the platform. This offers deeper insight to my followers if not a wider one.

Along with the FaceBook Platform, I will still be using Instagram and cross posting to FaceBook between scheduled FaceBook posts. The visual media of both platforms lends themselves well with the visual nature of painting Table Top Miniatures. The feed back from both platforms will be a great help in planning out future projects to showcase. I like the convenience of posting images to Instagram, with all the feedback and interaction with the posts on FaceBook.

To make a serious go of The Painting Dummy, I will probably need to spend at least 2 to 3 hours a week dedicated to Social Media interactions and marketing, besides the posting.

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