A very rough draft of where I want this to go in the next month. Time constraints willing, I should be spending about six to seven hours a week on just developing and executing the content for each of these posts. The posts themselves should only take some minutes to upload and post. I believe if I can stick to this (or a very similar) schedule, The Painting Dummy should be well on its way to gaining some organic traction in the social media sphere and take off.
June
Week1:
FaceBook: Tutorial on Priming
Instagram: Priming Steps
FaceBook: How to apply Washes and Inks
Instagram: Unboxing new models
Week2:
Facebook: Painting Blue (base, mid-tone, highlight)
Instagram: Finished miniature pics
Facebook: Highlighting Metallic paints tutorial
Instagram: Assembling plastic miniatures
Week3:
Facebook: Painting mid-tone human flesh colors tutorial
Instagram: Finished miniature pics
Facebook: Zenithal highlight tutorial
Instagram: Laying down the first coat of paint
Week4:
Facebook: How to thin paints for miniatures tutorial
Instagram: Highlighting the first coat of paint
Facebook: Link to Zenithal highlight video on YouTube
Instagram: Finished miniature pics
With such a visual business like The Painting Dummy, I would expect to send an e-mail newsletter about once a month. The long interval of time between the sending is allowing for time to create content for the website and social media outlets. A shorter interval would create quit a time crunch for the work involved in modeling and painting steps. A newsletter for this business would be as informative as possible and could include: painting techniques - showing how certain techniques are done construction - wether a hard build or showcasing a special ‘Kit-bash” basing - material ideas and techniques for basing your models kinds of paints - new paints on the market, comparing and contrasting paint manufacturers tools - new tools, new tool techniques, glue - best types of glue for the materials we are working with I think anyone that would sign up to follow this e-mail newsletter would like the information I could provide as another opinion or new way of doing a technique they haven’...
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