A very rough draft of where I want this to go in the next month. Time constraints willing, I should be spending about six to seven hours a week on just developing and executing the content for each of these posts. The posts themselves should only take some minutes to upload and post. I believe if I can stick to this (or a very similar) schedule, The Painting Dummy should be well on its way to gaining some organic traction in the social media sphere and take off.
June
Week1:
FaceBook: Tutorial on Priming
Instagram: Priming Steps
FaceBook: How to apply Washes and Inks
Instagram: Unboxing new models
Week2:
Facebook: Painting Blue (base, mid-tone, highlight)
Instagram: Finished miniature pics
Facebook: Highlighting Metallic paints tutorial
Instagram: Assembling plastic miniatures
Week3:
Facebook: Painting mid-tone human flesh colors tutorial
Instagram: Finished miniature pics
Facebook: Zenithal highlight tutorial
Instagram: Laying down the first coat of paint
Week4:
Facebook: How to thin paints for miniatures tutorial
Instagram: Highlighting the first coat of paint
Facebook: Link to Zenithal highlight video on YouTube
Instagram: Finished miniature pics
For The Painting Dummy I played around with a couple of ideas for logos before setting on a simple double circle with an illustrative paint brush diagonally across it. The muted greens for the background make the red and purple of the paint brush pop. I kept with cooler colors for the background. For the lettering I went with a friendly sans-serif. The color I kept warm with a bright golden yellow. I like the logo as simple as it is, I think I can use it as an identity across many media formats. The logo comes from trying to represent what I will be mostly focusing on, painting miniatures. The idea of an actual art dummy as part of the logo mark was entertained for a while but was dropped as I thought it make the logo mark look a little too crowded and didn’t read well at lower resolution and sizes. I like having the tag line, “learning as I do”, as part of the complete logo. This represents a big part of my focus on trial and error in the painting proces...
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