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Week 3 Part A: Aesthetics, Design, and Branding

 
    http://gatesnfences.com/

    http://jamilin.com/


These two websites have some problems, to say the least. The Ease of use, or more like, the lack of Ease of use on both sites makes it almost imposable to locate what you may be looking for if you went to the websites as a search result. Neither use Contrast very well. What contrast that is used pull attention away from relevant information about product or links to that information. Typography use is basic at best if it was even thought of. Both at least picked a sans seraph font. Neither of these sites come across as projecting any kind of professionalism in either the design or more safely, in the company they were designed for.
 
A couple of improvements could drastically change the perception of both websites. A more contrasting color scheme would change the overall appearance dramatically. Both should pay attention to where the colors could be used to build a hierarchy in the page. Proximity could be used to better illustrate what information is being given along with aligning information blocks a little more thoughtfully. Just some simple cleaning up and organization like this could drastically improve the look and feel of both of these websites.


     http://www.toyota.com/

     https://www.apple.com/


In stark contrast these two websites do just about everything right. From contrast, typography, and ease of use to proximity, hierarchy, and repetition they are pretty well versed in designing a good website. At least the web designers they highbred are. They both exude the sense of being professionally designed, created, coded and launched. They are aesthetically simple and easy to read. Using all the concepts of a good website.

The way they have used their design aesthetics and branding makes me want to trust their websites more than others that don’t share the concepts. The well designed website screams professional and trustworthy.

Comments

  1. CSIT155: Brittany AllenSeptember 13, 2020 at 3:33 PM

    Hello Thomas! I completely agree. I think that websites that have a great aesthetic make you more likely to trust what they are offering.

    ReplyDelete

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