Reaching for the human element in a business blog post makes the business (what ever it may be) more personable, more relatable, more welcoming. This may spark more interest in your audience and even allow more people or customers feel better about sharing your content and so reach an even larger audience. Not every post needs to be a human interest piece, but neither does every post need to be cold and just pushing a sale or for a conversion. To me I think adding a piece of me into a post that can make it more relatable to my audience is almost natural, like meeting a group of new people and finding a common interest with a few of them.
I would make some of my diy posts more about how I solved the problems I was facing in the painting or assembly of the models that I am showcasing. The niche genera I’ve chosen lends itself to more of a personable approach as it is more of a personal hobby to many more people than a business.
With such a visual business like The Painting Dummy, I would expect to send an e-mail newsletter about once a month. The long interval of time between the sending is allowing for time to create content for the website and social media outlets. A shorter interval would create quit a time crunch for the work involved in modeling and painting steps. A newsletter for this business would be as informative as possible and could include: painting techniques - showing how certain techniques are done construction - wether a hard build or showcasing a special ‘Kit-bash” basing - material ideas and techniques for basing your models kinds of paints - new paints on the market, comparing and contrasting paint manufacturers tools - new tools, new tool techniques, glue - best types of glue for the materials we are working with I think anyone that would sign up to follow this e-mail newsletter would like the information I could provide as another opinion or new way of doing a technique they haven’...
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