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Week 11: Marketing with Twitter, LinkedIn, Social Influencers

 I chose to go with Twitter as I am more familiar with it from my own personal account. I set up a fresh account for The Painting Dummy. With only a couple of posts for now, it is still like planting a flag for my venture. I like Twitters ability to use hyperlinks to share information as well as images, short text communications (tweets), and even sharing videos or animated gifs. This does up the complexity compared to Instagram, but I think the freedom to communicate with more variety of media in one place makes up for a slight learning curve.

I have never used Twitter for marketing, so this will be a first and look forward to seeing the results. Right now I will be looking to expand my brand awareness , as most of what I am planning on creating will be more tutorial like content for my blog, Instagram, Facebook, and even Youtube channels. Using a Twitter account to drive brand awareness and communicate with news and previewing upcoming content, like a shorter e-newsletter that “archives” itself.  As a marketing tool, I believe learning how to use it correctly will be a good goal.

I have not even thought about using Social Media Influencers yet. I understand they have a very big role in Social Media Marketing today, but am not sure they would fit with my current brand. I can understand collaborative projects with some of the already established artists in this genre. With the Influencer market still growing by leaps and bounds still, I may just not have come across the Influencers right for this field yet.

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