Skip to main content

Week 11: Marketing with Twitter, LinkedIn, Social Influencers

 I chose to go with Twitter as I am more familiar with it from my own personal account. I set up a fresh account for The Painting Dummy. With only a couple of posts for now, it is still like planting a flag for my venture. I like Twitters ability to use hyperlinks to share information as well as images, short text communications (tweets), and even sharing videos or animated gifs. This does up the complexity compared to Instagram, but I think the freedom to communicate with more variety of media in one place makes up for a slight learning curve.

I have never used Twitter for marketing, so this will be a first and look forward to seeing the results. Right now I will be looking to expand my brand awareness , as most of what I am planning on creating will be more tutorial like content for my blog, Instagram, Facebook, and even Youtube channels. Using a Twitter account to drive brand awareness and communicate with news and previewing upcoming content, like a shorter e-newsletter that “archives” itself.  As a marketing tool, I believe learning how to use it correctly will be a good goal.

I have not even thought about using Social Media Influencers yet. I understand they have a very big role in Social Media Marketing today, but am not sure they would fit with my current brand. I can understand collaborative projects with some of the already established artists in this genre. With the Influencer market still growing by leaps and bounds still, I may just not have come across the Influencers right for this field yet.

Labels:

Comments

Post a Comment

Popular posts from this blog

Week 3 Part B: Developing a Brand

  For The Painting Dummy I played around with a couple of ideas for logos before setting on a simple double circle with an illustrative paint brush diagonally across it. The muted greens for the background make the red and purple of the paint brush pop.  I kept with cooler colors for the background. For the lettering I went with a friendly sans-serif. The color I kept warm with a bright golden yellow. I like the logo as simple as it is, I think I can use it as an identity across many media formats. The logo comes from trying to represent what I will be mostly focusing on, painting miniatures. The idea of an actual art dummy as part of the logo mark was entertained for a while but was dropped as I thought it make the logo mark look a little too crowded and didn’t read well at lower resolution and sizes. I like having the tag line, “learning as I do”, as part of the complete logo. This represents a big part of my focus on trial and error in the painting proces...
Post a Comment
Read more

Week 10: Email Marketing

 With such a visual business like The Painting Dummy, I would expect to send an e-mail newsletter about once a month. The long interval of time between the sending is allowing for time to create content for the website and social media outlets. A shorter interval would create quit a time crunch for the work involved in modeling and painting steps. A newsletter for this business would be as informative as possible and could include: painting techniques - showing how certain techniques are done construction - wether a hard build or showcasing a special ‘Kit-bash” basing - material ideas and techniques for basing your models kinds of paints - new paints on the market, comparing and contrasting paint manufacturers tools - new tools, new tool techniques, glue - best types of glue for the materials we are working with I think anyone that would sign up to follow this e-mail newsletter would like the information I could provide as another opinion or new way of doing a technique they haven’...
Post a Comment
Read more

Week 8: Expanding Your Reach

 Lucky for me, The Painting Dummy is very visual. Painting miniature war-games models is a very visual medium. It’s almost difficult to explain through  descriptions without the visual media to accompany it. I found four other similar Instagram pages to look at a little closer. The comparison of followers to likes on the individual posts kind of threw me off. It confused me a little. The largest company I looked at is Warhammer Official with 265 thousand followers but only has a 3% follower to like ratio. The one with the least followers I looked at is Jarek Westermark with 3,653 followers, but their like ratio is way way higher at 33%. I averaged these out to get the percentages, so approximately. I’m not sure where this leaves my analysis, except the smaller pages look like they have more engagement with their audience. All of these pages post at least every other day. This is a goal I will be setting for my own page. I’ll be needing to get a head start on my painting projec...
Post a Comment
Read more