Lucky for me, The Painting Dummy is very visual. Painting miniature war-games models is a very visual medium. It’s almost difficult to explain through descriptions without the visual media to accompany it. I found four other similar Instagram pages to look at a little closer.
The comparison of followers to likes on the individual posts kind of threw me off. It confused me a little. The largest company I looked at is Warhammer Official with 265 thousand followers but only has a 3% follower to like ratio. The one with the least followers I looked at is Jarek Westermark with 3,653 followers, but their like ratio is way way higher at 33%. I averaged these out to get the percentages, so approximately. I’m not sure where this leaves my analysis, except the smaller pages look like they have more engagement with their audience.
All of these pages post at least every other day. This is a goal I will be setting for my own page. I’ll be needing to get a head start on my painting projects of course.
I’ve been mining some of their hashtags as we are all in the same genre or niche on the internets. Most have I’ve seen used before, but have gotten quite a few good ideas from their hashtags.
mechanicum_forge
809 posts
30.8k followers
following 17
last post 10-18-2020
Posts at least once a day.
averages about 6% of followers liking posts. Most on the bigger flashier models posted near the end of the week.
jawestermark
466 posts
3654 followers
following 980
last post 10-17-2020
posts on average every couple of days
average about 33% of followers liking posts.
creaturehut
824 posts
13.3k followers
following 447
last post 10-17-2020
posts on average about once a dAY.
Average about 4% followers liking posts
warhammerofficial
1758 posts
265k followers
following 1
last post 10-18-2020
posts daily
average about 3% of followers liking posts
With such a visual business like The Painting Dummy, I would expect to send an e-mail newsletter about once a month. The long interval of time between the sending is allowing for time to create content for the website and social media outlets. A shorter interval would create quit a time crunch for the work involved in modeling and painting steps. A newsletter for this business would be as informative as possible and could include: painting techniques - showing how certain techniques are done construction - wether a hard build or showcasing a special ‘Kit-bash” basing - material ideas and techniques for basing your models kinds of paints - new paints on the market, comparing and contrasting paint manufacturers tools - new tools, new tool techniques, glue - best types of glue for the materials we are working with I think anyone that would sign up to follow this e-mail newsletter would like the information I could provide as another opinion or new way of doing a technique they haven’...
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