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Week 5: FaceBook

 On Facebook, post reach is different from post engagement.  Post reach is how many people have actually seen what a business has posted on their Facebook page. Post engagement is the number of actual interactions or responses that the post has gotten back from those people that have seen it. The raw numbers can get a little confusing, especially when really high reach numbers can lower the engagement number while not actually making the engagement any less. It is like averaging out how many people have “seen” the post as to how manny have actually “engaged” with the post.  Knowing the difference between these two numbers can help a business create better, more engaging posts that don’t just simply get “seen” but actually engage their customer base and lead to real interactions. A post that just gets a high reach but no engagement can be looked at as not hitting the mark, and more time and energy can be put into developing better, more engaging posts.


Facebook Insights is the metric tool that measures the post reach and post interaction on a business’ Facebook page. Learning this one tool can help a business understand, at a glance, what their customers are more interested in, or what they are more concerned about, or even what time of day they are seeing your posts. Telling quickly which posts have garnered the most engagements can start the ball rolling even faster to help serve their customers in more precise ways.

 

 

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