The target market for The Painting Dummy would be miniature hobbyists interested in watching someone bumble through cleaning, prepping, and painting table top miniatures. Those who want to see different techniques used and different color schemes on models before they commit to painting their own. These could be of any age as the hobby spans generations now. Any gender, the inclusion is not only growing but actively being promoted, The only real demographic to drill down into will be nuances between the hobbyists.
With such a visual business like The Painting Dummy, I would expect to send an e-mail newsletter about once a month. The long interval of time between the sending is allowing for time to create content for the website and social media outlets. A shorter interval would create quit a time crunch for the work involved in modeling and painting steps. A newsletter for this business would be as informative as possible and could include: painting techniques - showing how certain techniques are done construction - wether a hard build or showcasing a special ‘Kit-bash” basing - material ideas and techniques for basing your models kinds of paints - new paints on the market, comparing and contrasting paint manufacturers tools - new tools, new tool techniques, glue - best types of glue for the materials we are working with I think anyone that would sign up to follow this e-mail newsletter would like the information I could provide as another opinion or new way of doing a technique they haven’...
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