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Week 4: Part A

 

Armstrong Garden Centers 

vs.

 Rancho Vista Nursery 


These two businesses couldn’t be more different from one another unless they were in completely different areas of business. It definitely shows in their websites.

Rancho Vista Nursery specializes in succulents. A niche within a niche market. The website screams local and they even have a “Farmstand” that you can go to to pick out your specific succulent you want for your collection. Their target market looks like succulent plant collectors that are more into locally raised succulent plants with a friendly “homey” or even “artisanal” feel to it.

Armstrong Garden Centers, on the other hand, can design entire gardens of annuals and perennials while still offering a selection of “trendy” succulents, but definitely don’t specialize in them. Their website shouts “big box store” to me with the flattened graphics and the color scheme. They have an area to find their closest store and offer “personal shopper” services. I think their target market are people who want to show off a garden, but really don’t want to put the time and effort it takes into growing and maintaining one.

I don’t see the target markets for either of these companies visiting the other business.

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